- Channel development · 3 min readHow to appoint an adhesive distributor in South IndiaAppoint distributors who already sell to your target plants, agree territory, targets, stock and credit in writing, and support them hard for the first 90 days.Read the article
- Product & application support · 3 min readWhy adhesive plant trials stall, and how to get vendor approval fasterPlant trials stall because nobody agreed what success looks like, nobody owns the follow-up, and the paperwork after a good trial is left to chance.Read the article
- Products · 3 min readThreadlocker vs retaining compound: which one, where?Use a threadlocker on threaded fasteners, such as bolts, nuts, studs and screws, to stop them loosening.Read the article
- Market entry · 3 min readEntering India's industrial adhesives market: a practical guide for international brandsStart with two or three regions and industries where your products have a clear technical edge, appoint one strong partner per cluster, and invest in local technical support before advertising.Read the article
- Market intelligence · 2 min readHow to price industrial adhesives against imported brands in IndiaDon't try to win on price per bottle alone.Read the article
- Automotive · 3 min readWho actually decides adhesive purchases at an automotive Tier 1 plant?No single person.Read the article
Insights
Practical notes from 25 years in industrial adhesives.
Straight answers to the questions adhesive manufacturers, distributors and plant engineers ask me most: how to appoint dealers, get approvals, price against imports and enter the Indian market.
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