Services
Business development for adhesive and sealant brands.
I find the plants that should be using your adhesives, get you in front of the people who decide, and follow each lead until it becomes an order. You get a pipeline of real industrial accounts in South and West India, not a list of names.
What this covers
- Choosing the industries and accounts where your range has a real advantage, so effort goes where orders are likely.
- Mapping who decides inside each plant: maintenance, production, quality, R&D and purchase.
- Opening first meetings and arranging technical presentations and demonstrations.
- Following up through samples, plant trials and price discussions.
- A short monthly pipeline report, so you always know where each account stands.
Why industrial adhesive sales are slow without help
An adhesive is a small line on a plant's purchase list, but a big risk if it fails. A loose bolt or a leaking flange can stop a production line. So engineers are careful, and purchase will not move until engineering is comfortable.
That is why a new brand cannot win plants on price alone. It needs someone who knows which door to knock on, what the engineer needs to see, and how to keep a trial moving after the samples are handed over. Most stalled leads are not lost on price. They stall because nobody owns the follow-up.
How it works
- 1FocusWe agree the target industries, regions and products, and what a good result looks like.
- 2MapI build the account list and identify the people who influence and approve the purchase.
- 3OpenMeetings, presentations and samples, with your technical team where needed.
- 4ConvertTrials, approvals and commercial terms, followed through to the first order.
- 5ReviewA monthly review of the pipeline: what moved, what stalled and what we do next.
Who it suits
- Indian adhesive and sealant manufacturers growing beyond their home region into South or West India.
- International brands that are new to the Indian market.
- Distributors that want to add industrial accounts to their counter and MRO business.
Questions people ask
How soon can we expect orders?
It depends on the product and the account. Maintenance (MRO) buyers can order within weeks of a good demonstration. OEM production approvals take longer because of trials and documentation. We set realistic milestones at the start, so you can judge progress month by month.
Do you bring your own contacts?
Yes. After 25 years in industrial adhesives I know many of the plants, buyers and dealers across South and West India. Where I do not know someone, I know how to reach them.
How are you paid for business development?
A monthly retainer plus a commission on the business I help generate, so part of my fee depends on results. Scope and terms are agreed after a first, no-obligation conversation.