Services
Know the market before you price, launch or invest.
I go into the field and bring back what desk research misses: what plants actually pay, which brands they use and why, and what would make them switch. You get clear findings you can act on, not a thick report.
Questions I answer
- What price are we really competing against, after dealer discounts and schemes?
- Which brands and grades are used at our target accounts, and why did the plant choose them?
- Is there real demand for a new product, pack size or category in this region?
- How do customers rate our service, delivery and technical support against competitors?
- Which industries and regions should we prioritise next year?
How I gather it
Mostly by talking to people: maintenance and production engineers, purchase teams, dealers and their sales staff. I visit plants and dealer counters, compare what is quoted with what is actually paid, and cross-check every important finding with more than one source.
Everything comes from open conversations and observation in the field. I do not deal in anyone's confidential documents. Good intelligence does not need them.
What you get
- A short written summary with the findings that matter, in plain language.
- A price map by category, pack size and region.
- How competitors are positioned, and where they are weak.
- Recommended next steps, and a call to walk through it all with your team.
If price is the main question, read how to price adhesives against imported brands in India.
Questions people ask
How long does a market study take?
A focused study on one category in one region usually takes a few weeks. Wider studies take longer. We agree the questions, the regions and the timeline before I start.
Can you research a product category that is new to India?
Yes. For a new category I look at what plants use today to solve the same problem, who influences the choice and what it would take for them to try something new.
Will customers know who the research is for?
We decide that together at the start. Some clients prefer to stay unnamed; others want the research to double as an introduction.